Héctor Serrano studied Industrial Design at the UCH CEU in Valencia and later a Master in Product Design at the Royal College of Art From london. He founded his design studio in London in 2000 combining his professional activity with teaching, giving classes and masterclass at universities such as RCA and Ravesbourne in London, ECAL in Lausanne, CEU in Valencia, IE in Madrid, HKDI in Hong Kong and Javeriana University of Bogotá.
With his particular vision, he turns everyday products around to create high-value objects and spaces that seek to attract people from in the most humane, emotional and extraordinary way possible. The search to bring innovation and character, while maintaining timelessness, simplicity and attention to detail is a constant in each of his projects that have been exhibited in museums in London, New York or Amsterdam.